扣扣传媒

Pre-incentives in mail and mail push-to-web surveys can significantly improve response rates and reduce overall survey costs.

扣扣传媒evaluates several approaches to handling "careless responders" in opt-in panel data.

扣扣传媒compared the quality of data obtained from several opt-in panel vendors to better understand whether panels differ in the quality of data they provide.

扣扣传媒has extensively tested the use of opt-in sampling to understand its challenges and to develop strategies for improving data quality and accuracy of results.

扣扣传媒tested different ways to ask race and ethnicity to better understand how changes to the U.S. standards for collecting race and ethnicity on federal surveys might affect data and analysis.

Researchers shed light on neurodiverse respondents' experiences participating in public opinion research, employee surveys and personality assessments.

扣扣传媒recently tested several methods for capturing and measuring transgender identities.

To date, survey research has not adequately addressed the complexities of gender identity. 扣扣传媒is attempting to bridge this gap.

Generational changes in gender identity may fundamentally change how sex and gender are measured and how datasets are weighted to accurately reflect sex and gender. To address these changes, 扣扣传媒began testing new gender questions.

扣扣传媒surveyed 116 countries and areas during the pandemic last year. Read about what 扣扣传媒has learned.

扣扣传媒-- like many other researchers -- uses cognitive interviewing, as well as several other tools, to ensure the questions it is going to ask are clear and easy to answer, and measure what they are supposed to.

扣扣传媒is committed to research that represents different backgrounds. Find out what we're doing to ensure all Black Americans' voices are heard.

More Americans are sympathetic to the Israelis in the Middle East conflict after being asked for their views on Israel and the Palestinian Authority.

Learn how the right kind of HR data and advice can be helpful instead of cumbersome.

扣扣传媒recently tested the value of including Quick Response Codes in survey invitations.

Learn how to avoid common employee survey mistakes that will prevent you from making the best decisions for your teams and business.

Cellphone scamming and blocking technologies present a new challenge to survey researchers.